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September 7, 2010

Ericsson unveils new offering to deliver video over IP

Enable operators and broadcasters to drive new revenues from the growth in video traffic without increasing network costs

By CBR Staff Writer

Ericsson has unveiled a new offering for the delivery of video over IP – Media Delivery Network (MDN).

The MDN enables operators to deploy offerings that overcome issues caused by increasing video traffic in their networks, and supports multi-channel TV, video on demand, and over-the-top video content from the same core infrastructure.

The new offering addresses distribution and delivery, caching, storing, streaming, transcoding and the content management system (CMS), and enables targeted advertising and fast channel changing across any platform to any screen.

The new media-centric offering enable operators and broadcasters to drive new revenues from the growth in video traffic – without increasing network costs.

Ericsson solution area TV head of technology Giles Wilson said that through MDN offering, the company created a platform for the ‘all video’ future in which anytime, anywhere, high-quality, personalised watching on any device is key, whilst helping operators to efficiently carry the increased traffic in their networks.

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