A report has found that over three quarters of CIOs are unable to meet the needs for always-on access to IT services.

This availability gap has immediate costs, the report from Veeam found, with application failure costing enterprises more than $2 million a year in lost revenue, productivity, opportunities and data irretrievably lost through backups failing to recover.

"The availability of IT is more important than ever. Yet businesses globally are being failed by an IT industry that has led them to believe they have to accept downtime, and that the Always-On Business is nothing but a fantasy," said Ratmir Timashev, CEO at Veeam.

Veeam claims that these costs will only increase as the global economy requires enterprises to work with partners, customers and stakeholders across time zones, pressuring data centre assets to be always-on no matter the location. With emerging markets predicted to generate 40 percent of global growth within the next 15 years, missing global opportunities due to downtime can cause irrevocable damage.

"This isn’t acceptable. Organisations can’t afford to lose millions of dollars from IT failures, nor can they continue to gamble with data availability. The good news is things are set to change. Organisations just need to throw away what they’ve been told for years about availability and demand better. If every organisation does this, then in five years application availability will become a redundant topic as consumers and employees across the planet access what they want, when they want it."