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July 22, 2009

EMPLOYERS Introduces Agent Marketing Toolbox

To ease agent-carrier workflows and streamline marketing processes

By CBR Staff Writer

EMPLOYERS, a US business insurance provider, has launched its Agent Marketing Toolbox for its appointed independent agents to ease agent-carrier workflows and streamline marketing processes.

EMPLOYERS has developed the Agent Marketing Toolbox to enable easy access to customisable marketing materials. It reportedly makes it easy for agents to communicate workers’ compensation coverage options and value-added services to small businesses.

The appointed agents now have the ability to ‘pull’ EMPLOYERS marketing materials and create their own marketing campaigns, based on their individual needs.

The introduction of the Agent Marketing Toolbox is an extension of EMPLOYERS’ focus on providing independent agents with tools to effectively and efficiently reach and service larger volumes of small business accounts. The new Agent Marketing Toolbox complements EMPLOYERS’ highly-automated underwriting systems, said the company.

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Employers Holdings is a holding company with subsidiaries that are specialty providers of workers’ compensation insurance and services focused on select, small-and-medium-sized businesses.

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