EMI’s music map will link consumers to recommended artists, websites and retailers, based on the comparison of the listening preferences and profiles of other music fans. While recommendations are open to EMI and non-EMI artists alike, additional functionality – including site links, artist biographies, competitions and sign-ups – will be exclusively offered to EMI artists.
The service is based on Last.fm’s ‘scrobbling’ tool: a media player plug-in which reports users’ listening behaviors.
Eric Winbolt, digital media manager at EMI Records, commented, the cross-pollination of EMI Music UK’s portfolio of labels and non-EMI artists alike is designed to give consumers access to a wealth of new artists, drive traffic to EMI artist websites, and generate affiliate income from retail partners such as Amazon.
