View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Emerging Technology
February 15, 2018updated 19 Jul 2022 9:43am

VW look to Apple for Electric Vehicle design

VW joins the electric vehicles development haul as it looks to tech giant Apple for design inspiration.

By April Slattery

Volkswagen is looking to expand its market share in the electric vehicle market by looking to Apple for design guidance.

The German car manufacturer has said it will use Apple’s products as a template for designing its new electric vehicles over the next two years. The aim is to adopt a simple design and to turn around VW’s profits in the new expanding market, when the vehicles are launched in 2020, with the most simplicity possible.

According to Reuters, Head of VW Brand Design, Klaus Bischoff has said: “We are currently redefining the Volkswagen values for the age of clarification. What’s at stake is to be as significant, purist and clear as possible and also to visualise a completely new architecture.”

At the start of the year, VW promised to invest a total of €34bn worth of investments into the development of electric vehicles, self-driving technology and digital mobility businesses by 2022.

The company plans to spend €6bn on a new platform designed to support over 20 solely-battery powered models. These will include the I.D. hatchback, I.D. Crozz crossover and the I.D. Buzz microbus.

VW look to Apple for Electric Vehicle design

VW invests billions of Euros into the design and development of the vehicles.

Kick-starting the developments, VW partnered with Silicon Valley start-up Aurora to drive forward into the market. Aurora has expertise from Google’s former self-driving car project head Chris Urmston, bringing optimism to the process.

Forming the partnerships and developments aims to bring innovative solutions to its customers and focus on bringing them the best user experience, around safety as well as convenience and usage.

Uber, VW bring NVIDIA on board
Intel taps into autonomous technology
Apple to invest in new data centres

The next product in the headlights is now Electric Vehicles. VW hopes by deploying the vehicles it will ensure they remain competitive in all markets, including China where they have fallen short in the past. Additionally, the significant developments must ensure they comply with European regulations.

Content from our partners
Why all businesses must democratise data analytics
Unlocking the value of artificial intelligence and machine learning
Behind the priorities of tech and cybersecurity leaders

According to Reuters, Bischoff said the company will be attending the Geneva auto show on March 5-7 to give early demonstration on what the finished electric vehicle could look like.

Topics in this article: , , ,
Websites in our network
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU