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July 26, 2010

EMEA PC market grew 21% in Q2 2010: IDC

Central Eastern Europe PC market recorded an increase of 53.7%

By CBR Staff Writer

The Europe, Middle East, and Africa (EMEA) PC market has grown 21.1% year-on-year with PC shipments reaching 24 million, across the EMEA region, according to market research and analyst firm IDC.

The firm said that despite economic slowdown and unfavorable exchange rates and increasing public debt across a number of countries, Desktop volumes regained momentum, boosted by demand from both commercial and consumer segments.

Consumer demand and business renewals continued to drive growth in Western Europe in Q2, with a growth rate of 15.1%, while Central Eastern Europe recorded an increase of 53.7%, and the Middle East and Africa region recorded a growth rate of 6.4%, IDC said.

The market research firm said that the Portable PCs continued to drive growth across EMEA, with over 26% year-on-year growth, while desktop sales also shown signs of growth, duly backed by commercial demand and new all-in-one systems.

Stefania Lorenz, research director for Systems and Infrastructure Solutions at IDC CEMA, said: "Recovery in the CEMA region continued as expected, and PC shipment growth reached a solid 33% year on year. Central and Eastern Europe recorded the strongest growth at 53.7%, driven by both desktops and notebooks.

"Evidence of a recovery is clear in both the commercial and consumer spaces across all countries in the CEE region, with the highest growth levels recorded in Russia, Ukraine, Czech Republic, and Slovakia for instance. Growth in the Middle East and Africa performed in line with forecasts at 16.4%, with the African continent outperforming the Middle East, reporting annual growth of 34%."

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