When the 1998 Presidents Cup goes to Melbourne in December, EMC Corp Australia hopes to have its moniker plastered across the golf cart carrying Nelson Mandela and Bill Clinton around the course. This is, of course, if the Presidents’ expressions of interest in the event culminate in an actual visitation. Worldwide, the disk maker is treating golf very seriously indeed as a brand awareness vehicle, and is looking to boost its profile through a series of golfing deals. And if golf is the sport of the well-heeled, local EMC executives may be polishing their clubs for a few rounds. Since 1995, when EMC opened its doors in Australia/New Zealand, the company has driven revenues from $2m to around $45.6m at the end of 1997, and is teeing off for 15% to 20% growth this year.
