EMC is continuing its dive into OpenStack cloud with two freshly-announced offerings: an OpenStack Reference Architecture Program and an EMC Enterprise Hybrid Cloud OpenStack edition.

The EMC OpenStack edition will allow customers to build hybrid clouds on VMware vCloud, Microsoft Azure and OpenStack-based solutions.

The Architecture Program will help deployments of OpenStack clouds by providing customers with validated reference architectures.

Talking about the new announcements, Dorian Naveh, senior director of technology alliances at EMC, said: "EMC is paving the way to the 3rd Platform of computing by focusing on the growing momentum in the OpenStack market. Recently IDC projected that by 2020, 3rd platform applications will be driving nearly 100% of IT growth, with many new workloads running on and leveraging Open Source technologies.

"As a result, we are seeing tremendous growth in OpenStack occurring in the Private and Hybrid Cloud spaces. There are several reasons for this including tangible customer benefits like flexibility, modularity, and reduced costs – all backed by a broad community."

EMC will be collaborating with OpenStack vendor Ubuntu, along with Canonical, Mirantis, and Red Hat, to release the architectures, and said it will continue to expand this program into 2015 with other partners including VMware and other members of the OpenStack partner ecosystem.