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April 29, 2009

Emax selects 3i Infotech’s Orion Enterprise system

To manage ERP requirements across the Gulf Cooperation Council countries

By CBR Staff Writer

Emax, an electronics retail chain in the Middle East, has selected Orion Enterprise system from technology services provider, 3i Infotech.

3i Infotech said that its Orion Enterprise will manage Emax’s overall enterprise resource planning requirements across the Gulf Cooperation Council countries, catering to the company’s electronics distribution, electronics retail and service management operations.

According to 3i Infotech, Orion Enterprise, an ERP II framework-based offering, is an enterprise resource planning (ERP) system that will help Emax monitor inventory across the UAE, Saudi Arabia, Bahrain, Qatar and Oman. Orion Enterprise will help Emax manage margins, develop and sustain vendor relationships and improve accounting controls.

3i Infotech also said that the ERP system will aid the Emax management in enhancing customer service, increase sales and provide for a point-of-sales platform for the retail operations. The implementation of Orion Enterprise as a completely centralized system will also allow Emax to maximize location-wise and territory-wise profitability.

Neelesh Bhatnagar, CEO of Emax, said: Emax is poised for a major dominance in the GCC electronics retail sector with an aggressive roadmap. From the current 12 stores, plans are afoot to expand our reach to a total of 33 outlets, covering over 1.5 million square feet and touching a turnover of AED 2.2 billion by 2010. Emax also has plans of entering into India, Egypt and the Far East. All these plans will require a massive back-end support and integration of various functions in to one singular reporting format.

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