Electronic Processing Interchange (EPI) III is the third phase of eHealth’s proprietary electronic processing interchange technology, which enables consumers to receive an expedited response to their electronically submitted health insurance applications.
The implementation of the new technology means that individuals and families applying for any of Golden Rule’s health insurance plans in 28 states will now be notified within one day of the status of their application.
The expansion of EPI III moves us one step closer to our ultimate goal of providing instant notification to individuals and families across the country, said Gary Lauer, CEO of eHealth. With Golden Rule’s participation, EPI III now benefits consumers residing in states that comprise almost two thirds of the US population.
Golden Rule was one of the first health insurance companies to benefit from EPI technology, which substantially improved the way consumers purchased health insurance online. We believe our customers will appreciate the enhanced consumer-purchasing experience provided by EPI III technology, which will enable them to obtain quality, affordable coverage more quickly and efficiently, added Golden Rule CEO Richard Collins.
