According to eFuture, the One CRM system will provide customer data analysis capabilities and is designed to increase customer value and improve sales and market differentiation for Yansha.
eFuture will deploy the system at Yansha’s You Yi Shopping City headquarters and main store, Yansha Outlets, Jinyuan store and Shanxi store, and expects the system to be online and operational in all locations by the end of October 2008.
Adam Yan, eFuture’s chairman and CEO, said: Our system will enable Yansha to collect and analyze customer data, identify purchasing trends and formulate effective marketing strategies that improve customer satisfaction while increasing sales. For eFuture, this is another step in our extensive relationship with Yansha, which has been developing since 2000 when we first began developing software for the company.
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