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October 23, 2012

EE unveils 4G service pricing plans

The new super-fast 4G mobile services pricing starts from £36 a month

By CBR Staff Writer

UK based digital communications firm EE has unveiled the pricing and plans for its new superfast Fibre Broadband and 4G services, which will roll out on the 30th October this year.

The company will be offering 500MB of 4G data for £36 on a standard 24-month contract and on the same contract, 1GB will cost £41, 3GB will be £46, with top end tariff costing £56 for 8GB.

EE said it will also launch its new fixed-line Fibre service for the home and offices, with speeds ten times faster than today’s standard broadband plans.

According to the firm, the delivery of increased speeds and connectivity has inspired the development of its first next-generation digital services that include EE Film and EE’s new device and digital content replacement services.

The company will also offer 4G fixed broadband starting at £15 for a 40GB allowance at a speed of 38MB/s.

EE CEO Olaf Swantee said that the company will deliver consumers and businesses across the country next-generation services and a superior level of support, with its new brand and 4G and Fibre services.

"Our new plans have been developed to offer our customers everything they have been asking for – superfast performance, choice and value – as well as a fresh approach to pricing and customer service that offers accessibility, flexibility and guidance every step of the way," Swantee said.

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Apart from 4G, EE also introduced an on-demand service through which customers can access content directly using 4G, but without impacting on their data allowance.

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