EE has launched Recordings to Go, a feature that will allow customers to bring TV content directly to mobile devices.
EE TV users will be able to record content from any EE TV free to view channel and transfer it to a mobile device when it has been aired.
The user can keep the content on their phone for as long as they want. It can be controlled through the updated EE TV mobile app, which will allow users to scroll through upcoming shows and choose what to record in the future.
The operator hopes that the move will create "a new benchmark for the TV industry".
Simeon Bird, Director of Home Broadband & TV, EE said, "With Recordings To Go, we’re giving users unique control over how and where they choose to watch TV – whether that’s on a train, bus, tube or even a plane."
The move comes with EE set to be acquired by BT, with both companies continuing to offer pay-TV services.
"The latest update will resonate with users as it extends the EE TV experience outside of the home," said Paolo Pescatore, Director, Multiplay and Media at CCS Insight. "Users will now be able to watch TV shows anywhere, which is significant for a mobile centric TV service."
Pescatore highlighted that this move fitted into a background of shifting video services in the UK. He highlighted Vodafone launching its own TV service as well as Sky rolling out a new revamped Now TV box and launching UHD.
"Of course online providers are adding new features like HDR and much more," he said.
