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June 6, 2010

edge IPK launches new version of user-experience platform

Allows users to create custom-built widgets and interactive pages

By CBR Staff Writer

edge IPK, a provider of business driven applications, has launched a new user-experience platform, which it claims to provide businesses with the ability to configure multi-channel applications in a short time and costs associated with traditional methods.

The company said edgeConnect 5.0 has been designed to help businesses deliver richer and larger online experiences, meet the demand from end-users for fully-featured and complex web offerings across a variety of channels.

According to edge IPK, the new platform allows non-technical users to configure and define applications by hiding the complex underlying forms and streamlines the configuration process by permitting applications to be developed in a similar way to a mashup. In addition, it allows portions of applications to be reused across numerous projects.

In addition, edgeConnect 5.0 supports a palette of components and graphics on individual screens, and allows users to create custom-built widgets and interactive pages. It also allows integration with third-party development tools and libraries.

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Dharmesh Mistry, chief technology officer at edge IPK, said: “User experience is at the heart of edgeConnect 5.0, both in terms of the platform itself and the online applications it is used to configure.

“This version of edgeConnect delivers a comprehensive set of benefits, and significant scope for customisation to make the configuration process as straightforward and flexible as possible. edgeConnect 5.0 empowers non-technical business users to rapidly build web applications that differentiate a company through its online presence and breed customer loyalty.”

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