The implementation of this new payment protocol is expected to offer etisalat4me and other merchants a decrease in disputed transactions.
Security and safety of credit card holders money is the single most important factor in ePayments and this authentication will help reduce fraud in a big way and give customers confidence when transacting on the E4ME website, said Ahmad Abdulkarim Julfar, GM eCompany. The fear and uncertainty associated with exposing their card details over the internet is now mitigated.
Salim Al Sharhan, senior executive vice president of Finance, Etisalat, added: The importance attached to secure online transactions is growing each day. Our subscribers now have the added benefit of transacting with us over our own online cash counter, in a simple and secure manner.
