EA has announced that it will crap its controversial Online Pass programme after receiving negative responses from the players.
The game publisher reported that the Online Pass programme locked several gaming titles, which would allow second-hand games to be fully played only upon buying a code from EA to unlock online add-ons.
GamesBeat cited EA senior director of corporate communications, John Reseburg, as saying that the company was discontinuing Online Pass.
"None of our new EA titles will include that feature," Reseburg said.
"Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format.
"We’ve listened to the feedback and decided to do away with it moving forward."
Launched in 2010, Online Pass was proposed to ensure that the online elements of games, including additional downloadable content, were preserved as they were sold on.
In addition, the programme allowed EA to generate money through second-hand sales and through its titles that incorporated online elements.
"We’re still committed to creating content and services that enhance the game experience well beyond the day you first start playing," Reseburg added.
Recently, EA collaborated with Walt Disney to develop games for mobile devices, PCs and consoles based on the ‘Star Wars’ movies.
