E-commerce clearly offers an opportunity to deal with a bunch of customers who can’t be approached in traditional ways – the anti- social. Undocumented by researchers, there are affluent people out there who just don’t like interacting with fellow human beings and so love trading on a web site. Ticketmaster Group Inc, the online ticket specialists, reports that many of its users are people who just buy a single ticket. When it sold its first ticket on its web site last year, an official called the Tumwater, Washington man to congratulate him. But the man only snarled: I don’t like talking to people and I don’t like talking to you!
