E2open, a provider of cloud-based, on-demand software solutions, and supply chain solution provider, icon-scm, have combined to create a ‘market leader’ in Collaborative Planning and Execution, which will further help brand owners and their trading partners work together to improve supply chain performance.

The transaction was valued at around $34m, and represents what E2open say is an important component in their mission to redefine traditional supply chain management with strategic, cloud-based solutions.

"I am pleased to announce the addition of icon-scm to E2open and our Business Network of more than 36,000 trading partners around the globe," said Mark Woodward, President and CEO, E2open.

"By bringing together icon-scm’s planning and response technologies and E2open’s portfolio of cloud-based connectivity, business process, and analytics solutions, we will create the industry’s first integrated platform for supply chain control towers. Additionally, icon-scm’s impressive customer roster and employee base significantly broadens our international presence and addressable market."

"The pairing of icon-scm and E2open seemed natural from the beginning — in large part because both companies are fundamentally designed to do the same thing: transform global supply chain operations," said Jan Aggerbeck, CEO, icon-scm. "Together, we will be able to offer the marketplace the first truly integrated, real-time solution for supply chain planning, collaboration, and execution. It’s a great win for our customers, and an exciting time for our industry."