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December 7, 2009

Dynamic Card Solutions Launches New Software For Card Issuers For EMV Cards

Enables financial institutions to issue EMV cards instantly

By CBR Staff Writer

Dynamic Card Solutions (DCS), a provider of instant issuance and PIN selection solutions for banks, credit unions and retailers that issue magnetic stripe, EMV and contactless cards, has launched EMV Smart Start, a bundled suite of software and services designed for card issuers who want to issue EMV credit and debit cards.

Building on the company’s CardWizard card issuing software, EMV Smart Start helps financial institutions, who are not currently offering EMV cards to issue them instantly in branches or centrally in a back-office location.

In addition to delivering the CardWizard software and associated hardware, DCS will help educate and provide comprehensive consulting services. DCS’ EMV Smart Start eliminates dependence on a third-party service bureau so that issuers will be able to produce and deliver EMV card offerings quickly on their own.

DCS said that its card issuing technology supports an array of card types from all card manufacturers including native, GlobalPlatform and MULTOS. This gives the financial institution the ability to issue multiple card types, including traditional magnetic stripe cards, EMV, contact and contactless cards. Cards can then be used on both chip-and-pin and stripe-and-sign systems.

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Ron Zanotti, senior vice president for DCS, said: “Many US-based cardholders who travel internationally where EMV cards have become the payment standard are unable to complete transactions with their magnetic stripe cards. Our EMV Smart Start suite enables financial institutions to easily and cost-effectively issue EMV cards, adding significant value, security and convenience to this cardholder segment.

Based on our experience in instant card issuance and EMV, DCS is uniquely positioned to help financial institutions issue EMV cards instantly with our EMV Smart Start solution.”

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