The company said its new offering is an enhancement of its 2002 Pathfire, which sends VNRs and B-roll digitally to news station servers. Whereas Pathfire reaches about two-thirds of the newsrooms, the Digital Video Download product uses a broadband connection that enables newsrooms to download what the firm claims is broadcast-quality video in a faster time.
With Digital Video Download we’re using the internet, allowing us to give every station that same flexibility, said Dan Johnson, president, DWJ Television. And the mpeg2 quality, encoded at an 8Mbps bitrate, is the best available, something news producers have never had available to them before.
