Mountain View, California-based Drexler Technology Corp, which seems to find it a lot harder to make profits than it does to make its plastic-coated storage cards widely used as payphone cards, has announced a 30% across-the-board price reduction for the LaserCard optical memory card, and attributes the cut to lower manufacturing costs, a desire to penetrate additional markets, and Drexler’s aggressive pricing strategy; the cards will now be sold to distributors for $2.30 in quantities of 500,000; $2.80 in quantities of 50,000; and $3.80 for 5,000-up.
