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April 23, 2009

Dr Pepper advances to Aldata’s Apollo Designer Workstation

The version is to support company's all customer-centric initiatives

By CBR Staff Writer

Aldata Solution, a provider of software solutions for the retail industry, has announced that the Dr Pepper Snapple Group, a beverage company, advances to the Apollo Designer Workstation, Enterprise version.

According to Aldata Solution, the Apollo Designer Workstation, Enterprise version is the next step in Apollo Space Optimization that enables retailers and manufacturers to improve category performance and shelf reach. The Dr Pepper Snapple Group will use Aldata’s Apollo Designer Workstation, Enterprise version, to support customer-centric initiatives.

Aldata’s Apollo Space Optimization suite provides retailers and manufacturers with the ability to automate planogram production to enable consistent and accurate execution of category plans and new product launches at any required granular level, Aldata Solution added.

The company’s Apollo Designer Workstation Enterprise version is the next step in space automation, providing scalable, server-based service for planogram automation built on the market leading Apollo Designer Workstation platform.

Chris Hopkins, director of category management at Dr Pepper Snapple Group, said: Based on the success we have had with the desktop version of Apollo Designer Workstation, we anticipate that the enterprise service will help us to ensure retailers capitalize on their existing shelf space in order to optimally market and sell our diverse line of soft drinks, juices and premium beverages.

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