Under the terms of the partnership, Trafficmac will offer its trafficking services to DoubleClick customers and prospects, and will also resell the DART technology to certain customers, thereby broadening the reach of DART technology. Trafficmac provides a suite of services designed to help agencies and publishers reduce costs, grow revenue and increase their speed to market. When outsourcing all or some of their internal IT, ad trafficking and operations, clients are free to focus on their core competencies of providing content and services to their own client base.
DoubleClick is embarking on a more efficient channel of distribution that will ultimately allow for efficiencies that benefit our customers and shareholders, said Aaron Mittman, Vice President of Publisher Sales, DoubleClick TechSolutions. Trafficmac also allows our current DART customers further options in outsourcing their trafficking needs. Partnerships such as this are further evidence of DART’s versatility. This partnership with Trafficmac is a good example of the increasing number of solutions being built that are complementary to DART, which further enhances DART’s utility to our customers. DoubleClick’s viability, infrastructure, and unsurpassed ability to offer its clients the industry’s best long-term options for end-to-end marketing solutions is self evident, said Lorne Brown, CEO, Trafficmac. We are excited and proud to offer our trafficking solution to DoubleClick’s customers and look forward to working with them to deliver an increasingly efficient and streamlined online marketing solution. The DART service is part of DoubleClick’s TechSolutions division, which along with the DART service for Advertisers and the AdServer software solution, provides comprehensive service and software solutions for over 2,000 marketers worldwide.
SOURCE: COMPANY PRESS RELEASE
