The user experience is complete, offering games, community, chat, gifts, tickles, avatars, photo posting and more, which combine to give the now familiar trappings of social networking sites a much needed make over. Doof evolves as users interact, meaning it develops organically as more people meet and compete.

The wide range of games on the platform, which vary in genre to suit every taste, can be played alone or against others. Users can play for fun, to relax or beat a personal best, use the games to meet new people or compete to get one over on the competition. Players can also keep track of their efforts to any degree they choose – checking out their top scores or progress analysis, which shows improvement over time. Unlike other game sites, the games are integrated into the community side.

Liad Shababo, founder of doof, said: When we came up with the idea for doof we quickly realized there was nothing like it in the market, and there was a real hunger among social networkers for something new. We have spent months working to perfect the platform, trialing it in Beta, and it is now ready to be unleashed on the wider public. It has been designed to be highly communal and interactive – more so than any other site I have seen – but, maybe unexpectedly, it’s also simple and entertaining. And that is the point. Social networking can become dull and gaming can get too intense – doof is about fun and taking time out of the day to chill and socialize.