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July 19, 1987

DIXONS TO SELL AMSTRAD MICROS THROUGH ITS US STORES AS AMSTRAD OPENS IN ITALY

By CBR Staff Writer

The news that Amstrad Plc fans had been impatiently awaiting arrived late last week: Dixons Plc is to market the full line of Amstrad microcomputers through its US chain of Silo electrical stores. According to the Daily Telegraph, Dixons is looking at orders for the US stores in excess of UKP10m in the first year. It will take its Amstrad machines from the company’s US distributor, Vidco of Dallas. Silo also intends to sell Compaq and Tandon machines through the the computer centres it plans to open in its stores; computer centres will be opened on a trial basis in 10 stores in September. Amstrad has also formed a subsidiary in Italy to market its computer and consumer electronics products there. The move is a break with the company’s usual policy of going through distributors on the continent, although it has a big subsidiary in France.

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