For CCF Group Plc read Quotient Group Plc: the City of London company that specialises in software for financial institutions, is changing its name again, having already changed it once, from Consultants (Computer & Financial). And this time, it is at least getting paid for it. The problem – as anyone who scans the heavy dailies for news of computer companies will know – to a lot of people, CCF means Credit Commercial de France SA, especially across the Channel. And Credit Commercial wasn’t too pleased when CCF Group started marketing its software and systems in Paris – and even used a similar blue-and-gold colour scheme on promotional material that the French bank uses. Now, with a UKP250,000 inducement from the bank, CCF Group has now reluctantly agreed to change its name to Quotient; it doesn’t particularly like the new name, but as chairman Tim Simon told the Evening Standard, we ran 700 possible names through the computer and it raised objections to all but three: of those, the problems were least for Quotient. Quotient it is.
