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September 19, 2008updated 06 Sep 2016 3:00pm

Direct Alliance signs agreement with broadband service provider

Direct Alliance, a wholly-owned subsidiary of US-based TeleTech Holdings, and a business process outsourcing provider of inside sales and marketing solutions, has signed a multiyear agreement with a broadband communications company to provide outsourced inside sales.

By CBR Staff Writer

Under the terms of the agreement, Direct Alliance will provide business-to-consumer account management services that include account acquisition, up-sell, cross-sell and account retention. All services will be provided by a Direct Alliance inside sales team focused on inbound and outbound sales of the client’s full suite of products and services to business prospects and customers.

Judi Hand, president and general manager of Direct Alliance, said: We’re excited to be part of building lasting and profitable relationships with customers. The client’s selection of Direct Alliance demonstrates their confidence in our ability to ramp up quickly and deliver sales results.

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