Device shipments including notebooks, tablets and mobile phones decreased to 4.77 million units in Australia and New Zealand during the second quarter of 2013, according to a report from International Data Corporation (IDC).
According to the reports, the tablet shipments experienced most adverse affect of decrease with 20% drop compared to the previous quarter of same year, while notebook shipments decreased by 6% and mobile phones sales went down by 5%.
The desktop market experienced an 8% increase in the second quarter driven by strong vendor push of the all-in-one desktop form factor.
IDC senior analyst Amy Cheah said while it is not surprising that the notebook market recorded another quarter of market contraction, the consecutive tightening of tablet and mobile phones market is a first for ANZ.
"This does not necessarily mean these markets have hit saturation point, but it may be an early indication of device fatigue and commoditisation as these newer markets mature," Cheah added.
The report revealed that softening of the Australian economy resulted in decrease of demands for notebooks and tablets and local channels as well as retailers were also reluctant to take in new shipments to minimise risk prior to their fiscal year end quarter.
New Zealand device market experienced rise with PCs recording a 12% growth due to the back of improving retail sales and business confidence.
"Acer was the standout vendor in the PC market in 2013 Q2.
"The vendor gained volume share through heavy discounting of its notebooks in retail, but at the cost of profitability."
According to the report, the tablet market demand for non-branded low-cost tablets has decreased since last Christmas season, while Apple’s tablet share was occupied by Android tablets from Samsung, as well as Windows tablets.
