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February 15, 2010

Deutsche Telekom plans to integrate mobile apps and content stores

Partners with Nokia to roll-out T-Mobile billing option

By CBR Staff Writer

As part of its mobile internet strategy, Deutsche Telekom plans to further integrate with mobile apps and content stores to deliver more choice of mobile apps and content and create an environment that is easy to use regardless of what brand of phone its customers are using.

The company also plans to launch an operator billing option to allow T-Mobile customers to download apps from stores and have them charged back onto their mobile phone bill.

Deutsche Telekom has partnered with Nokia to roll-out a T-Mobile billing option for content and applications purchased in the Ovi Store. It is also planning to establish a T-Mobile channel to highlight applications developed by Deutsche Telekom and selected partners.

Deutsche Telekom said that it will only recommend apps from the stores that are likely to be useful for T-Mobile customers based on customer interests and usage. In addition, it is also launching new T-Mobile recommendation app in Germany, Austria and the Netherlands in March, which will be available to all T-Mobile customers with an Android phone.

Rainer Deutschmann, senior vice president of mobile products at Deutsche Telekom, said: “Deutsche Telekom’s open mobile internet strategy implies that customers ultimately get access to a wide choice of all available applications, regardless of their mobile phone brand. As a basis we provide easy log-in, registration, and payment processes, as well as Deutsche Telekom channels in existing stores and customer oriented recommendations.

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