Harmonic Communications was established to offer a solution allowing the most efficient and effective utilization of a variety of interactive media channels to serve corporate advertising and marketing needs in the broadband era. Harmonic’s board, headed by Chairman Mark Kvamme, includes former Netscape executive Mark Andreessen. In addition, the management team headed by President Gina Bianchini, Chief Technology Officer Adam Block and a host of seasoned players bring a wide range of experience in the fields of information technology and marketing.
Harmonic is in the process of developing a platform capable of generating media scheduling that takes into account optimal use of various interactive media channels to deliver advertising to the targeted audience. It will also provide automatic direction for the execution of media plans. In addition, the platform can modify advertising plan continuously based on user responses.
Together, Harmonic and Dentsu will strive to explore more effective use of interactive media in the total communications framework. To this end, the two will discuss and jointly carry out plans to customize the Harmonic platform to suit the Japanese advertising market and launch similar services in Japan.
