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January 13, 1987

DEMAND FOR “MULTITHINK” DISPLAY PRESENTS PROBLEM FOR NEC HOME ELECTRONICS

By CBR Staff Writer

NEC Home Electronics is having trouble meeting demand for its high-resolution multithink display released in autumn 1985 for the export market, with an anticipated monthly production rate of 2,000 units: it has proved so popular in the US and Europe that production was raised to 2,400 a month, increased last year by 400 units per month, the attraction being that it handles signal frequencies from 15.75KHz to 35KHz, making it applicable to both home computers and and high-precison graphic devices; it is also comparatively cheap by virtue of a custom frequency control circuit, and demand has proved price-insensitive, the market having taken a price rise to $899 because of the soaraway Yen in its stride; NEC reckons it has 70% of the market and looks to sell up to 500,000 this year.

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