View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
April 20, 1992

DELL SETS UP EURO-WIDE PRICE STRUCTURING…

By CBR Staff Writer

Dell Computer Corp has announced a new pan-European price structure, whereby it will fix prices of all its computer products across the continent: allowing for tax differences and other minor adjustments, Dell says end users are guaranteed a consistent price tag, whether they buy in Finland, Spain or the UK; in order to achieve the new price infrastructure, Dell has had to cut some of its personal computer prices further Scandinavia has reaped the biggest benefits, particularly on high-end 80486-based models for which prices have been slashed by up to 60%, while some UK prices have dropped a further 15% to 34%; exchange rate effects are to be reviewed on a quarterly basis; the new scheme is part of Dell’s recent European drive, which has so far included the establishment of a manufacturing plant in Limerick, Ireland, a European support centre in the Netherlands, a telemarketing centre planned for Montpelier and a re-shuffled European management structure; Dell says no other supplier – it means IBM Corp and Compaq Computer Corp – can support multinational companies on the same scale as it now can.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU