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January 19, 2009

Dell opens online software store

Enables customers to create back-up disks for future use

By CBR Staff Writer

Dell has launched its first online software store for consumers and small and medium-sized businesses to download software and manage volume software licensing requirements.

It said the Dell Download Store enables customers to download software and re-install software or create back-up disks for future use. The Dell Locker stores software copies and licenses, and allows customers to track and manage all software purchases in a secure location.

Combined with the Dell Locker, the Download Manager is expected to enable downloads to be fast, secure and convenient by allowing customers to stop and start the download process if necessary without losing their work.

The store has titles for download from 12 publishers including Intuit, McAfee, Sonic/Roxio, and Microsoft.

Geoff Surkamer, general manager of global digital distribution at Dell, said: Downloading software, music or movies over the Internet is nothing new, but adding the volume software licensing capability for small-and-medium business customers is a big win. In today’s environment, companies are looking everywhere to save money and increase efficiency. The Dell Download Store can help them do both. Consumers can buy the software they need at a lower cost and ultimately manage all their software, music and movies in one convenient location.

Available now in the US, the service will be expanded next week to the UK, France, and Germany, and ultimately worldwide.

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