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July 8, 2009

Dell gets Inspiron 15 into Design Studio fold

Also unveils new FastTrack option for US-based small and medium business customers

By CBR Staff Writer

Dell has extended Design Studio customisation options to its consumer laptop Inspiron 15. The company has also unveiled new FastTrack programme that ships select pre-configured systems, for consumers and small and medium businesses (SMB), out from factories, the next business day.

Dell said that Design Studio is an interactive gallery of original contemporary artwork commissioned exclusively for Dell.com that lets people turn their laptops into works of art. With Design Studio, online shoppers can click through a gallery of portraits and select a design, change viewing angles, zoom in on details and read a short bio that explains the artist’s work.

Dave Marmonti, vice president of global consumer business at Dell, said: “With Dell Design Studio, or quick shipment of some of our best-selling configurations, we’re giving shoppers the best of both worlds. People can have our most popular systems shipped quickly, or they can design their own ultimate, personalised system with Design Studio. Either way, they get what they want.”

The FastTrack for Business option for US-based small and medium business customers and partners offers delivery in about 2 business days of ordering on select, pre-configured business-class Dell Latitude laptops. Customers who prefer custom-configured Latitude models can order from Dell’s build-to-order offering of computer systems, the company said.

Erik Dithmer, vice president and general manager of small and medium business at Dell Americas said: “The new FastTrack for Business programme is all about responding to customer requirements and giving them options in how they choose to buy and use Dell technology.

The majority of customers will continue to fully configure their Latitude laptops, but we now have an option for those who need mobile solutions quickly for a new employee, before a business trip or when they need a replacement unit fast.”

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