Dell Computer Corp’s breaking off its consumer business into a separate division so that it can better focus resources on a market already that grew 90% in the last quarter and is worth $1bn to it annually in the US. Half of the $2m sales generated every day from its web site are from home PC buyers. The move follows its extension of leasing terms to consumers. Paul Bell, general manager of Dell’s consumer and small business group, says the company has tripled its marketing budget for consumer products in the last year and will spend even more going forward.
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