Dell hopes to lure customers to its online retail site by now accepting payments from US customers via PayPal, the online payment system owned by eBay Inc.
Round Rock, Texas-based Dell noted that PayPal had more than 86.6 million accounts, and that it was adding PayPal ahead of Black Friday, the traditional kick-off of the holiday season.
Given the popularity of PayPal, we expect the new payment option to be a hit with current customers and serve as a tool to attract new shoppers to Dell.com, said Tom West, director of Dell home and small business marketing, in a statement.
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