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May 3, 2012

DAX Systems deploys Callidus’ LeadFormix platform

DAX Systems use the LeadFormix platform to optimise its marketing campaigns and drive sales

By CBR Staff Writer

VOIP and CTI telecom equipment provider DAX Systems has deployed CallidusCloud LeadFormix Marketing Automation platform.

DAX Systems has chosen the Callidus platform to optimise its lead generation capabilities and improve the effectiveness of its marketing organisation.

The VOIP and CTI telecom equipment provider will use the LeadFormix platform to optimise its marketing campaigns and drive sales with improved lead volumes, lead quality, and lead insight.

CallidusCloud’s LeadFormix provides a collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimisation teams to optimise their sales pipeline growth.

It also provides real insight into a website visitor’s intent, deriving actionable intelligence to convert a visitor into a qualified sales lead.

The LeadFormix platform is delivered as part of the CallidusCloud platform, a multi-tenant SaaS infrastructure that includes the Hiring Cloud, the Marketing Cloud, the Sales Effectiveness Cloud, and the Learning Cloud.

DAX Systems president and CEO Ernie Kaminaris said, "The insights provided by the platform will enable our sales team to focus on the right opportunities, connect with the decision makers and close deals faster than ever before."

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