Software and cloud service provider Splunk has announced that Yahoo has chosen its Hunk analytics tool for its Hadoop and NoSQL Data Stores.

Hunk is an analytics platform that is designed to help everyone in an organisation interactively explore, visualise and analyse big data from anywhere, despite where the data is stored.

Yahoo is already using Hulk in its grid operations group which helps the tech titan to track and improve the overall performance and stability of the grid system.

It also helps the Yahoo improve data job service level agreements (SLAs), search and troubleshoot IT issues, and cut down development cycles of the grid system in real time.

Splunk Enterprise is also used in Yahoo’s IT operations, infrastructure, and products, in addition to helping security teams gain insights into Yahoo’s product lines.

With Splunk Enterprise, users get to analyse and visualise real-time and historical data which helps them better understand customer preferences, click rates user experience, performance and IT workflow issues, advertising and marketing campaign popularity.

Yahoo monitoring architect Ian Flint said: "Splunk Enterprise and Hunk help us gain insights into all of our data, whether it is streaming in real time or historical data at rest.

"Hunk gives Yahoo deep visibility into our massive Hadoop data stores to help us continuously optimise operational performance. Insights we gain from Hunk help us save millions of dollars per year in hardware provisioning.

"Splunk Enterprise helps us to maximise revenue by giving product and business teams better insight into our customers, the user experience and any looming issues."