Facebook is planning to report its third quarter earnings, which is likely to indicate whether the company is on sustained growth path.
In the previous quarter the company reported 53% increase in revenue to $1.81bn in a year-to -year comparison, and it also reported a 14% increase in the number of monthly users to 1.32 billion.
However, the company said previously that investors must not expect similar growth rate during the second half of the year.
Reports suggest that investors are keenly watching at the company’s mobile ad revenue which showed a growth of 61% in the previous quarter when compared to the same quarter in 2013.
The ad revenue margins were higher than that posted by Google.
A survey conducted by Thomson Reuters expects the social media giant to post revenue of $3.12bn with 55% growth when compared to the same quarter in 2013.
The social media giant is estimated to account for 10 percent of all online advertising in the US in 2014, and it could reach 12.5 % by 2015, the survey reported.
Facebook has revenue generating tools like Instagram and video ads that will make up for the lost earning if the company falls short of Investor’s expectations in this quarter.
