Dropbox reportedly plans to open a UK office to serve its 16 million British customers.

The cloud storage company’s COO, Dennis Woodside, told the Financial Times that having a local presence would make it easier to sell directly to businesses and adjust its service in each location, according to the paper.

Woodside, who is referred to but not quoted directly, added that the file-sharing firm would be expanding to other European cities too, with around 70% of its customers based outside the US – he did not mention a timeframe, however.

The firm recently reached 300 million users, but only around 2% pay for the service.

The company recently sparked the ire of NSA whistleblower Edward Snowden, who called Dropbox "hostile to privacy" because of its ties to the PRISM programme and its appointment of Condoleezza Rice to its board.

Snowden called the former US Secretary of State "the most anti-privacy official you can imagine".