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October 5, 2009

Western Digital launches new external hard drives

Feature 256-bit hardware-based encryption and password protection

By CBR Staff Writer

Western Digital (WD) has launched My Book Elite desktop external drives featuring automatic and continuous backup with WD SmartWare software and 256-bit hardware-based encryption.

According to the company, the new hard drives feature an e-label that provides users with the available capacity and security status; SmartWare software that visually present consumers’ data in a software control center; 256-bit hardware-based encryption and password protection; USB 2.0 interface for compatibility among multiple computers; GreenPower Technology, which lowers internal drive power consumption by up to 30%; provides NTFS formatting and are compatible with Windows XP, Windows Vista and Windows 7.

The company claims that the SmartWare software features visual backup displays that show content in categories and shows the progress of backup; automatic, continuous data backup for a second copy whenever file is added or changed; and retrieves valuable data to its original location.

Dale Pistilli, vice president of marketing for WD’s branded products group, said: The new My Book Elite drives’ unique new e-label smart display and integrated WD SmartWare software give consumers an elegant and practical way to organize their content while enjoying the peace of mind that their data is backed up and secure.

“Even when the My Book Elite drive is unplugged, consumers can easily see at-a-glance what is stored on their drive, how much capacity is available and whether the drive is locked.

The hard drives are available at select retailers and at the company website. The new hard drives retail at a range from $169.99 to $279.99 depending on capacity.

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