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July 9, 2009

ViVOconcepts releases new Web 2.0 portal products

To address marketing and sales related business requirements in a secure environment

By CBR Staff Writer

ViVOconcepts has released ViVOxe Enterprise and ViVOxe Studio, the new versions of its ViVOxe Portal Technology.

According to the company, ViVOxe Enterprise v5.0 manages marketing and sales activities while ViVOxe Studio v5.0 allows companies to implement the features of the Enterprise edition on a per-Module-basis, which can be deployed and integrated with their legacy systems.

Michael Kettenring, president of ViVOconcepts, said: “ViVOconcepts has a long success story with our ViVOxe Portal Solution which was first released in 2000. This was originally developed for an Alliance as a modular Membership Management System with global outreach, and has evolved into our powerful proprietary Portal Framework.”

He further said: “ViVOxe helps companies increase the ROI of their marketing programmes dramatically as it makes budgets and conversions transparent to management, allowing for every marketing dollar is spent wisely.”

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The company claimed that ViVOxe Portal is developed as a marketing and sales front-end web application for enterprises. It provides clients with sales and marketing automation, demand generation, dynamic lead scoring and organic lead nurturing.

According to the company, the Portal technology consists of pre-configured modules that address business needs surrounding marketing and sales functions in enterprises. The functions are integrated into one central data warehouse for optimised data mining and business intelligence.

The Portal technology is based on a Web Oriented Architecture (WOA) that utilises lightweight web technologies such as HTML, HTTP and XML. This modular architecture reportedly allows companies to launch web 2.0 applications, addressing marketing and sales related business requirements in a secure environment.

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