The enhancement called "targeted tweets" will enable brands to reach specific Twitter audiences without having to send the tweet to all followers
"What if your Tweet is only relevant for a subset of your followers? What if you want to make an offer just to New York Twitter users?"said Twitter in a blog post. "Until today, it’s been impractical to send these kinds of highly tailored Tweets, since there was no way to reach people in New York without also reaching followers in Norway, Nebraska and Nigeria who can’t take advantage of your offer."
Messages can be sent at different in order to accommodate users in different countries and time zones.
Mobile app providers can also reach customers on just one device instead of having to send the message to desktop users.
Twitter has been testing the feature for several weeks with some of their current advertisers.
"Advertisers can compose targeted Tweets using the newly enhanced Tweet box in ads.twitter.com," said Twitter. "As with all Promoted Tweets, advertisers only pay when users engage with it, and Tweets that generate the most engagement are likely to appear more often. Simply put, advertisers are rewarded for messages that resonate with audiences."
The feature is now available to all advertisers who use promoted tweets.
