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June 1, 2012

Twitter boosts business opportunities for SMB’s by 663%

Research reveals that the public is increasingly using Twitter to find professional services.

By Tineka Smith

Twitter
Photo Credit: William Hook

In just two years, Twitter has seen a 663% growth in people using Twitter to ask for business recommendations, according to Orange Business research.

Small businesses can particularly benefit from the increase by having a strong Twitter presence. SMB’s could be missing out on many potential customers by not engaging on Twitter.

"Today, Twitter represents a compelling word of mouth engine that can deliver significant business opportunities to small businesses across a wide variety of sectors," says Mike Tomlinson, small business marketing director at Orange Business.

Orange Business research revealed that the most popular searches for professional services were web designers, solicitors, accountants, architects and copywriters.

"The current economic conditions being what they are, it is critical for small businesses to utilise whatever technology they can to win new business," says Tomlinson. "With 10 million people in the UK on Twitter, what business can afford to ignore that many potential customers? By accessing Twitter whenever and wherever they can professionals can keep a closer eye on any requests for services and respond before the competition does, keeping them an important step ahead in rough economic times."

Orange Business advises SMB’s to do the 5 following tips to make your presence stand out on Twitter.

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1. Mobilise your Twitter account: Being able to access Twitter wherever you are makes it easier to respond to work requests in a timely manner and allows you to make the most of any ‘dead time’ to see if people are shopping for your services.

2. Be prepared to offer advice: Professionals need to showcase their expertise and accessibility over Twitter. It’s not about giving away free counsel but showing you know what you’re talking about and sharing information which might spread far and wide. Your words of wisdom will reach far more potential customers than your silence.

3. Be quick: Twitter is all about the now. If you don’t offer your services to somebody looking, your competitors will.

4. Reach out to communities of tweeters: The more networks you are engaged in and the more people you follow and engage with, the fewer degrees of separation there will be between you and potential business leads.

5. Demonstrate ‘real-world’ credentials – Make sure you can easily link from your Twitter profile to a website that showcases your location, qualifications and credentials. Show what you can on your profile.

Please follow this author on Twitter @Tineka_S or comment below.

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