The Teradata Demand Chain Management (DCM) is expected to enable HEMA build more accurate demand forecasts. Teradata has said that the software and hardware will also enable HEMA build more collaborative relationships with vendors and suppliers.
Hans Fons, managing director of Teradata, the Netherlands, said: With Teradata DCM, HEMA puts itself on the leading edge of economic intelligence and will have great foresight into demand at the product and SKU level. This will enable dramatic improvements in store planning — with a system that will help them more accurately adapt stock to customer preferences.
Teradata DCM will help HEMA and its vendors prepare for and adjust to changes in consumer demand and avoid out-of-stock situations. Teradata system will be implemented across all stores in Q3 2009.
Machiel Lagerweij, director of logistics at HEMA, said: Our product merchandising and planning needs to be tailored to local circumstances and customer wishes. Flexibility and responsiveness are the very core of HEMA’s supply chain strategy. Through format differentiation, HEMA is improving its ability to adapt to customer preferences in the Netherlands and abroad. Our intensive research program pointed towards Teradata as the best possible party to support us in obtaining our goals.
