Telefonica is hoping to tap into the buzz around the big data market by launching its own services unit.
LUCA, the big data unit, will offer a portfolio of services to cover the requirements of all kinds of organisations to advance their transformational journey and benefit from the opportunities presented by big data, the company said.
Chema Alonso, Chief Data Officer of Telefónica, said: “Data is a critical asset for the future of Telefónica and any organization. With Telefónica’s fundamental promise to
always maintain privacy, security and the transparent use of the data we want to help our clients understand its full potential.”
The company believes that LUCA will be able to Help its customers with their decision making, more efficient resource management, and in returning the benefits of the wealth of information to both users and society.
The unit, which will be led by Elena Gil, global big data B2B director, Telefonica, will have three main lines of products and services; Business Insights, analytics and external consultancy services, and Big Data-as-a-Service.
The Business Insights area is said to include services such as Smart Steps, which are focused on mobility analysis to do things like optimising transport networks and tourist management in cities.
The analytical and external consultancy services will be provided by Synergic Partners, a company that Telefonica acquired in 2015 and focuses on big data and data science.
The BDaaS offering will use the Telefonica cloud Infrastructure.
The company said that the catalogue of products and services will be taken to market by different business units in different countries across the Telefonica footprint. These units will also use their own local capabilities internally to service customers.
In essence the unit is designed to help companies to understand their data, but the company is also eager to encourage the transparent and responsible use of data.