Data-driven marketing agency Targetbase has adopted Oracle Exadata Database Machine to deliver a higher level of service at a lower total cost of ownership.
Oracle Exadata enables real-time reporting with enhanced support of data warehousing, business intelligence, and analytical services, said the company.
With Oracle Exadata’s Hybrid Columnar Compression technology, Targetbase is expected to reduce its data storage footprint by more than 30%.
Targetbase Chief Technology officer Ed Forman said the transition was smooth, since Targetbase was already running Oracle systems.
"We’ve always been an Oracle shop so migration was relatively easy. Going Oracle to Oracle saved us time not having to rewire apps into a different environment. And the performance improvements have been dramatic and game-changing," said Forman.
Oracle Exadata’s advanced compression features contribute in reducing the total cost of ownership.
"Our first migration, which was for our largest consumer package goods client, yielded a 29 percent database size reduction — and we realized a 38 percent database size reduction for our largest retail client. That’s the kind of savings we can pass on to our clients," said Forman.
Using Oracle Active Data Guard Targetbase runs two quarter-rack Oracle Exadata Database Machines in an active-active configuration for business continuity purposes.
Oracle Exadata ensures Targetbase’s ability to manage mixed workloads spanning real-time warehousing, storage and bi-directional online transactional processing (OLTP) for consumer facing sites and social applications that require continual consumer dialogue.
"We still do traditional warehouse support, but being able to execute across all digital channels and having that capability in one environment has been extremely helpful," Forman added.
Oracle Exadata helps Targetbase quickly interpret raw data and turn it into actionable insight for clients in a timely manner.
Forman said Targetbase work with marketing database processes and it have experienced improvements from 10 times faster up to 40 times faster.
"Processes that used to run in an hour now run in five minutes; some that ran in hours are down to a matter of seconds. And segmentation queries that ran over a weekend are now complete in hours. This is a huge advantage to us in terms of providing faster and more in-depth analysis of client marketing initiatives. We’re helping clients get more relevant consumer-facing campaigns to market faster," added Forman.
