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September 30, 2010

Sybase equips BlackBerry smartphones with SAP CRM ‘super app’

Provides access to up-to-the-minute SAP customer and business analytics data

By CBR Staff Writer

Sybase, a SAP company and a provider of enterprise and mobile software, has unveiled its new ‘super app’ Sybase Mobile Sales for SAP customer relationship management (SAP CRM) that delivers an integrated application experience on BlackBerry smartphones.

By extending the SAP CRM application to the BlackBerry smartphone community, Sybase and SAP are making it possible for sales, service and marketing professionals to experience significant productivity gains through this ‘super app’.

The new mobile offering provides access to up-to-the-minute SAP customer and business analytics data and the ability to conduct workflow processes anytime, anywhere.

The new tool includes features such as instantaneous alerts via BlackBerry push technology, and integration with the BlackBerry inbox and calendar that provides users with a ‘super app’ experience on BlackBerry smartphones.

Sybase SVP of markets, products and solutions Gary Kovacs said that the company was seeing CRM as one of the primary entry points for enterprise mobility implementations.

"Real-time mobile access to proven business applications in the SAP Business Suite significantly drives innovation, productivity and the overall customer experience," Kovacs said.

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"Sybase has built a unique mobile experience for the SAP CRM application for BlackBerry smartphones and that, combined with the BlackBerry enterprise solution’s strength in the enterprise and our leading mobility platform, allows us to transform businesses through enterprise-wide mobility globally."

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