SPSS, a provider of predictive analytics softwares, has introduced version 5.6 of its feedback management and survey research software, PASW Data Collection.
Part of the SPSS Predictive Analytics Software (PASW) portfolio of products, PASW Data Collection 5.6 supports the entire survey lifecycle – from authoring to managing the data collection process to survey reporting and analysis – supporting global, multi-channel research and feedback collection.
According to SPSS, PASW Data Collection 5.6 introduces new data entry capabilities, an enhanced authoring interface suitable for the novice and the research professional, and new phone-based interviewing capabilities designed to shape the modern survey research call center. This release also further extends the enterprise readiness of the data collection platform with enhancements to performance and security.
Jason Verlen, vice president of R&D and chief product strategist at SPSS, said, Capturing quality customer data about preferences, opinions and behaviors is the backbone of Predictive Analytics and essential to truly obtain customer intimacy. PASW Data Collection 5.6 delivers new features and functionality that enable users to conduct both traditional and leading-edge survey research. SPSS continually innovates and expands this product line to serve key markets, including the market research industry, ensuring that feedback activities are cost-effective, timely and actionable.