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October 5, 2009

Socialcast launches new suite of enterprise microblogging analytics

Provides measurable insight into microblogging activity occurring inside a company’s Socialcast network

By CBR Staff Writer

Socialcast, a provider of Enterprise microblogging software, has launched Social Business Intelligence, a suite of analytics that provides measurable insight into the microblogging activity occurring inside a company’s Socialcast network.

The company said that the new suite provides real-time feedback and actionable insights into the employees, topics and conversations that users are finding important and that spur participation. The interface update streamlines the product’s capabilities, making usage more intuitive and measurement of activity straightforward.

In addition, it can be instantly launched to both SaaS and behind-the-firewall customers, allowing users to benefit from a secure, quick-to-deploy analytical offering without having to pay the costs associated with building internal infrastructure or tedious data management activities.

According to Socialcast the benefits and features of new suite include Organizational Network Analysis tools to identify the informal connections between individuals and groups; posting, commenting, and ‘liking’ activity over time, offering insight into conversation initiation and response behaviors; lurking and listening activity analysis, surfacing the invisible facets of network adoption; interactivity patterns between users, showing proactive and reactive relationships with others in their social graph.

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In addition it also includes moments of transition from passive to active usage, allowing companies to find people and topics that ignite conversation; interactive visualisation of all community discussions, surfacing the most active messages based on user interaction, popular posting times and dates; highlights the most popular messages and topics, allowing administrators to quickly visit important conversations as identified by the workforce.

Tim Young, founder and CEO of Socialcast, said: “Social Business Intelligence enables a company to optimise their social enterprise communications by identifying the topics and people that drive activity and enhance contribution from individuals, groups, departments and system-wide.

“Our analytical suite will empower companies to discover individual talent and influence, recognise informal social communication structures, and understand the value of the network overall, using qualitative data for the first time in the industry.”

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